Our new national ad campaign is focused on helping you improve your health and well-being by showing the benefits of natural ingredients vs. synthetic alternatives - especially those with suspected human health risks to you and your children. For example, in one ad, we highlight the beeswax that we use in our Replenishing Lip Balm with petrolatum, a non-renewable hydrocarbon made from crude oil. With an estimated 60% of what goes on your skin being absorbed into your body, we think you have a right to know exactly what you’re putting on your skin and to avoid ingredients with potential risks.
The images we use in our ads emphasize the beauty, preciousness and vulnerability of your skin. Our ads primarily show women, uncluttered and in natural surroundings, to demonstrate that nature protects and cares for your skin and that Burt's Bees, as a truly natural product, will do the same for you. We truly believe that your skin should never be subject to ingredients that could be potentially harmful to your health, especially petrochemicals, sodium lauryl sulfate, parabens, chemical sunscreens, and DMDM Hydantoin.
If you have any other questions about the ads, products, or anything else about Burt's Bees, please contact me any time.
~ Mike, Chief Marketing and Strategic Officer
Thursday, May 8, 2008
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4 comments:
The ads are amazing!! I especially like that you don't specifically call out any other companies, but it's pretty clear that Burt's is the better choice when it comes to personal care products.
Keep up the great job!!
I didn't come here to your website for this but became interested in gaining more info about your company since I use a number of your products.
Have to say I was taken aback when I first read about Burt's Bees being purchased by the Clorox company since my initial reaction was in regards to "dioxin" and how its use can be harmful to the environment. Am I wrong? Isn't this chemical an ingredient in the bleach manufactured by Clorox?
I have to admit I keep some on hand for limited use when absolutely necessary since I don't know of an environmentally safe alternative to its disinfectant qualities.
Please post if there is one. Thank you.
This comment is rather late in coming but came to your website today for another purpose. Then, began reading your blog and haven't been able to let go of what was stated in your first paragraph, Mike.
You stated: "Fox example, in one ad, we highlight the beeswax that we use in our Replenishing Lip Balm with petrolatum, a non-renewable hydrocarbon made from crude oil."
What am I missing? Is that a good thing? You use "petrolatum" and state it's "a non-renewable hydrocarbon made from crude oil." Why, then, does Burt's Bees use it??
Breathedeeply -- Thanks for your comments. In response to your question on the lip ad, we meant to highlight that we use beeswax instead of petrolatum. Since petrolatum is from a non-renewable source and is derived from crude oil, we choose not to use this ingredient in any of our products.
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